Brand memory is the context you want the work to remember. Sutra drafts it from your own pages during the first analysis; your review is what turns that draft into facts every article can rely on.
Start with facts that earn their place.
Describe what the business actually offers, who it serves, and how the offer works. Specific details give a draft something useful to say.
Attach a reliable source to claims that need support. Keep prices, availability, qualifications, and service details accurate. If something is uncertain, say so rather than turning it into a confident marketing line.
- What the product or service does
- Who it is designed for
- What a customer needs to know before starting
- Where the supporting information can be found
Describe the voice with examples.
A short example usually says more than a list of adjectives. Show a sentence that sounds like the business and explain what makes it work: plain language, a practical example, a reassuring tone, or technical precision.
Include the language you avoid. That might be unsupported superlatives, unnecessary jargon, or a promise the product cannot make. Keep these instructions brief enough to remain clear.
Keep each brand's world separate.
Choose the correct site when adding knowledge. An agency client's service details and writing preferences belong to that client, even when several clients share a workspace.
Review the brand context before creating work for a new site. Similar businesses can have very different audiences, locations, claims, and offers.
Tend the knowledge as the business changes.
Update the memory when an offer changes, a source becomes outdated, or you learn which questions matter most. Treat the knowledge as a useful working document.
Inspect the resulting drafts. Good context helps the agent, but it does not replace reading an important claim and checking its source. Use what you learn from the work to improve the next brief.
A useful next step
Open business details